creative industries

The creative industries refers to a range of economic activities which are concerned with the generation or exploitation of knowledge and information. They may variously also be referred to as the cultural industries (especially in Europe (Hesmondhalgh 2002, p. 14)) or the creative economy (Howkins 2001), and most recently they have been denominated as the Orange Economy in Latin America and the Caribbean (Buitrago & Duque 2013).

Howkins’ creative economy comprises advertising, architecture, art, crafts, design, fashion, film, music, performing arts, publishing, R&D, software, toys and games, TV and radio, and video games (Howkins 2001, pp. 88–117). Some scholars consider that education industry, including public and private services, is forming a part of creative industry. There remain, therefore, different definitions of the sector (Hesmondhalgh 2002, p. 12)(DCMS 2006). Yet so far Howkins has not been internationally recognized.[citation needed]

The creative industries have been seen to become increasingly important to economic well-being, proponents suggesting that “human creativity is the ultimate economic resource,” (Florida 2002, p. xiii) and that “the industries of the twenty-first century will depend increasingly on the generation of knowledge through creativity and innovation” (Landry & Bianchini 1995, p. 4).

1. June 2017

Rec fruit – video maker competition

RECfruit 2017 is a new ambitious project organized by content marketing agency ContentFruiter. The aim of the competition is to support newcomers in the field of […]
25. May 2017

Ice surface was alive

On the ice area of the winter stadium in Banská Bystrica (Slovakia), a non-traditional screening – projection mapping, which launched the international ice hockey match of […]
23. April 2017

Creating a Visual Portfolio – HALA

Lecture of Digital Artist Mgr. Art. Lukáš Matejka, ArtD. (TRAKT) about the need and meaning of “self” presentation of the current artist’s portfolio on the Internet. […]
23. April 2017

Folklore graffiti ZSE

Energetic Folklore graffiti by TRAKT took place on 24th and 31st March 2017 in front of STEJDŽ (alternative club in Trenčín). The exterior of STEJDŽ provided […]
18. April 2017

Reindeer Sledding

Within the Christmas program of Trenčín magic of Christmas 2016 TRAKT prepared interactive projection Reindeer Sledding, which is designed for children and youth. One of the […]
19. March 2017

Festival of Light and shadow 2016

2nd year of the event Festival of Light and shadow took place in Banská Bystrica and followed a positive feedback from the first year in 2015. […]
19. March 2017

Festival of light Bratislava

The event Festival of light, Bratislava, 22nd-24th August 2016, is produced as a dialog between high-tech and science on the field of photonics and living in […]
26. January 2016

Digital graffiti

Innovative project for the public space digital graffiti (Watch report TV Markíza), the intermedia artists Pavol Soukal, Štefan Oliš and Lukas Matejka decided to implement based […]
25. January 2016

Interactive holography

Interactive holographic display prepared by the civic association composed TRAKT Pavol Soukal and Mgr. art Lukas Matejka in collaboration with the studio Industrial Design Faculty of […]
25. January 2016

Workshop Activities intermedia

TRAKT prepared at the festival ARTORIUM 2014 in Banska Bystrica (the Faculty of Dramatic Arts – Academy of Arts) Another workshop focused on new media art. […]
17. January 2016

Videomapping in Gelnica

On Friday, September 25, 2015, could visitors of Miners Day event see the first video mapping carried out in the eastern Slovakia town Gelnica. During rainy […]
30. November 2015

LAB

28. November 2015

Escalator study week

Escalator is an intensive capacity building and training programme for those working in the independent cultural sector. Now running for two years, Escalator has one main […]
28. November 2015

Digital city

We decided to organize project Digital City because of the need to bring the trends of contemporary fine art among young people in Trencin. This idea […]
28. November 2015

Slovak beamvertising

TRAKT premiered the project Slovak beamvertising in the streets of Trencin, Dubnica nad Vahom and vicinity on August 25th 2013. During the night were projected unconventional […]