The basic idea of ​​WIRE 2017 is to stimulate socially responsible research and digitization innovations for regional development and to understand its societal impact by exploiting synergies between different EU policies to promote economic, social and territorial cohesion. In other words, understand and stimulate the positive social and economic impact of digital research and innovation on the EU’s regions and its people and build a creative, social and trusted region.

TRAKT, composed of Mgr. art. Lukáš Matejka, ArtD. and Pavol Soukal prepared for the conference participants an interactive installation of Folklore graffiti with a reference to Slovak folk symbolism using the new media art.

Creativity for innovation

Science, technology and art are becoming a very promising area for creating new unexpected innovations or for achieving the success of the innovation process. They offer different approaches to inspiring inspiration or managing innovation. Free “creative” art that is motivated not by commercialization but by internal stimuli to provide unmistakable studies or emotional touching faces. Often these technologies create or inspire unexpected solutions to industrial or everyday problems. On the other hand, commercial approaches consist of very different areas, Sound and visual performances – performances for more intense experiences of customers, viewers, visitors in business areas (museums, shopping centers, etc.). They are used in a variety of industries such as retail, health, culture, Applied creative art helps build confidence or a positive mood in innovation through a new design, inspiring atmosphere, or unexpected end-user experience that can be a decisive factor in successful innovation in the regions and between people. E.g. Social business gamatization as one of the new sectors with a variety of game mechanics creates new types of user experience that drive real engagement. It is the art of social science that facilitates the desired behavior of all stakeholders or end-users that can be used in various commercial processes. The synergy of this sector with different areas of research and technological development can bring significant societal impact to projects or initiatives in the field of research and innovation. That is why WIRE2017 wants to build on creativity and inspiration, and to support the potential of science, technology and arts and creative industries to achieve genius loci, enhance synergy between artists, creative people and technologies, stimulate inspiration and enhance value, and embrace digital innovation, build trust and positive sentiments Communities of end users and promoting Slovak creatives with inspirational installations based on Slovak tradition – White Night events.