Lecture of Digital Artist Mgr. Art. Lukáš Matejka, ArtD. (TRAKT) about the need and meaning of “self” presentation of the current artist’s portfolio on the Internet. Online space and social networks today are essential for implementing marketing strategies. Similar strategies can be used, in addition to agencies and companies, by the ordinary mortal – artist. Than? The lecture, which was held on June 22, 2016 at the HALA 2016 Symposium in Trenčín (premises of the former Merina), allowed the audience to get acquainted with current web tools for the creative presentation of their work.