The project took place on Saturday 16 July 2022 in the public space of Trenčín and its peripheries.

The project was implemented with the financial support of the Trenčín Self-Governing Region and the City of Trenčín. Thank you.

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The theme of this symposium is empty – void. “The city is too many empty spaces which could and should serve some for life in the city of useful features at least could carry some cultural and artistic value, so that affected the residents and users of urban space, or even not because of For some reason really good for nothing else but to remain overgrown and neglected. Intervention but want to find out! “Said another organizer Peter Valiska-Timečko.

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Projections from a moving vehicle was possible to see as a part of  the additional program of the festival 27th September 2013 (Friday evening) and also 28th September 2013  during  the White Night.

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The conception of project is made from two main issues. “Interactive game”, which is projected on three stations at predetermined time and the second issue “beamvertising” – it is movable projection made from a moving car. First station was at Zilina Street in Trencin / Sihot. There was also the beginning of whole project on 13.9.2013 at 19:00. Then the project continued by beamvertising across the streets of suburban and there were motives like birds, train, walking chicken projected from the car. Another station was Peace Square. The next day began projection on the housing estate Juh at Kijevska Street. It attracted many children, young people, but also elders. After beamvertising continued in Dubnica nad Vahom, where was the end of project around midnight.

Despite the fact that the project was realised without any great publicity, it attracted many people. The target group of youth literally fulfilled the expectations and joined the program. To hold the steering wheel in your hand and to drive a car on a big projection at the wall of apartment block – it does not come every day! Everybody, who held the steering wheel for a while felt the adrenaline from the ride. The intention was to make young generation to recognize the forms of unconventional forms of arts and accepted them as an alternative to pop culture and consumerism. And this intention was fulfilled. It set the place for other similar projects, which should build on the Digital City.

The organisation of this project was covered by Stefan Olis and Lukas Matejka. They are also founders of the Ofca idea and they integrated to this project very clever, fresh graduates of SUS Trencin Pavel Soukal and Adam Siekel, who created the beamvertising visuals and Pavol Soukal creaeted also interactive game, which was projected at individual stations. The documentation was covered by the members of project and Denis Matus. Slovak press agency TASR and television were also interested in and television also made interview with us about the project.  

Project Digital City brought new wave of unexpected experiences – for public it was number of positive responses and gradually began to uncover the brand Ofca. On the other hand, the great cooperation of TRAKT´s members with young people who have the potential was proved. The project was supported financially by Trencin and Foundation O2.

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Beamvertising is current visual technic of new medias. It is a projection of moving digital projection directly from moving vehicle. The project affects and responds straight to public space and that is why it is opening to all bystanders, who are coincidently near the route of beamvertising. Classic beamvertising in international visual art mainly project skateboarder, surfer or runner. But respect Slovak context, national and regional specifics. To make it clear, that it is our BEAMVERTISING.

The project intervened the target group directly in their space, where it lives, moves. Slovak beamvertising took place in the streets of the city and the target group was random resident or even tourist. The advantage of project is, that it is not connected, or bound, to any specific time or place. The contribution lies in reference to the fact, that the dark night streets are possible to use not only for movements of population, or vandalism (illegal graffiti), but also by the form of digital visual projections and creations of light art projects.

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