creative industries

The creative industries refers to a range of economic activities which are concerned with the generation or exploitation of knowledge and information. They may variously also be referred to as the cultural industries (especially in Europe (Hesmondhalgh 2002, p. 14)) or the creative economy (Howkins 2001), and most recently they have been denominated as the Orange Economy in Latin America and the Caribbean (Buitrago & Duque 2013).

Howkins' creative economy comprises advertising, architecture, art, crafts, design, fashion, film, music, performing arts, publishing, R&D, software, toys and games, TV and radio, and video games (Howkins 2001, pp. 88–117). Some scholars consider that education industry, including public and private services, is forming a part of creative industry. There remain, therefore, different definitions of the sector (Hesmondhalgh 2002, p. 12)(DCMS 2006). Yet so far Howkins has not been internationally recognized.[citation needed]

The creative industries have been seen to become increasingly important to economic well-being, proponents suggesting that "human creativity is the ultimate economic resource," (Florida 2002, p. xiii) and that “the industries of the twenty-first century will depend increasingly on the generation of knowledge through creativity and innovation" (Landry & Bianchini 1995, p. 4).

English

Smile

The project, in a playful way, explains the history of probably the first emoticon of the "smiley" in the world that originated in Trenčín. What is a smiley? A simple pictogram that evaluates something, most often positive or negative. Youth recognizes the symbol from the social network environment. Following the positive experience of previous projects - Digital Graffiti, Sobie, Digital City, we have decided to continue creating digital "games" designed specifically for the public space of Trenčín - designed on the facades of historic buildings.

Festival of Light and shadow

The light and shadow festival in Banská Bystrica in 2017 marked the striking and growing interest of the broad and professional public about contemporary multi-gen art. The mass scene backdrop surpassed the organizers' expectations several times despite the cold and unfavorable weather. The festival was attended by young artists and secondary students (Central School of S. Mikovina B.Štiavnica) and high art schools (Academy of Arts BB, VŠMU Bratislava) from the fields of digital art, new media art, performance art, video art and photography.

WIRE

The basic idea of ​​WIRE 2017 is to stimulate socially responsible research and digitization innovations for regional development and to understand its societal impact by exploiting synergies between different EU policies to promote economic, social and territorial cohesion. In other words, understand and stimulate the positive social and economic impact of digital research and innovation on the EU's regions and its people and build a creative, social and trusted region.

Rec fruit - video maker competition

RECfruit 2017 is a new ambitious project organized by content marketing agency ContentFruiter. The aim of the competition is to support newcomers in the field of video production and to open their way to the world. For participants this may be the start of their career. Prizes for winners and finalists are selected to support the developer's ability to compete. There are few similar competitions in Slovakia. These are, however, mostly dedicated to professionals with many years of experience.

Ice surface was alive

On the ice area of the winter stadium in Banská Bystrica (Slovakia), a non-traditional screening - projection mapping, which launched the international ice hockey match of the University Hockey League - the UMB team from Banská Bystrica and the American Collegiate Hockey Association - ACHA D3, Filip Kmeť (TRAKT) created a large-scale projection at the beginning of the game and created a new dimension of the opening show. The ice area "zimák" was a great atmosphere from the beginning, which supported the players of the Mateja Bel University team who won over the Americans 6:1.

Creating a Visual Portfolio - HALA

Lecture of Digital Artist Mgr. Art. Lukáš Matejka, ArtD. (TRAKT) about the need and meaning of "self" presentation of the current artist's portfolio on the Internet. Online space and social networks today are essential for implementing marketing strategies. Similar strategies can be used, in addition to agencies and companies, by the ordinary mortal - artist. Than? The lecture, which was held on June 22, 2016 at the HALA 2016 Symposium in Trenčín (premises of the former Merina), allowed the audience to get acquainted with current web tools for the creative presentation of their work.

Folklore graffiti ZSE

Energetic Folklore graffiti by TRAKT took place on 24th and 31st March 2017 in front of STEJDŽ (alternative club in Trenčín). The exterior of STEJDŽ provided the ideal backdrop for the realization of folk visual imagery that the viewers created throughout the evening with the use of an interactive spray on the historical facade of the ZUŠ - Elementary School of Art Trenčín. This unique unusual experience revives the stereotype of the Friday evening.

Reindeer Sledding

Within the Christmas program of Trenčín magic of Christmas 2016 TRAKT prepared interactive projection Reindeer Sledding, which is designed for children and youth. One of the creators, Mgr. art. Lukáš Matejka, ArtD. (TRAKT), sad: "There is no need to sit at home in front of computer screen, you can come during Christmas at the plaza. Parents have traditionally punch and for children there is our interactive projection."

Festival of light and shadow

2nd year of the event Festival of light and shadow took place in Banská Bystrica and followed a positive feedback from the first year in 2015. In 2016 festival presented architectural and historical contexts from another perspective.

Festival of light Bratislava

The event Festival of light, Bratislava, 22nd-24th August 2016, is produced as a dialog between high-tech and science on the field of photonics and living in the public space, aimed to the residents and visitors. The main goal of the event Festival of light was to bring a platform where artists, scientists and general public can share their opinions on main theme “light”. There were lots of installations and performances inspired by physics of light, application of the newest inventions of light technologies and projections. The festival brought 20 projects to its visitors.

 

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