creative industries

The creative industries refers to a range of economic activities which are concerned with the generation or exploitation of knowledge and information. They may variously also be referred to as the cultural industries (especially in Europe (Hesmondhalgh 2002, p. 14)) or the creative economy (Howkins 2001), and most recently they have been denominated as the Orange Economy in Latin America and the Caribbean (Buitrago & Duque 2013).

Howkins’ creative economy comprises advertising, architecture, art, crafts, design, fashion, film, music, performing arts, publishing, R&D, software, toys and games, TV and radio, and video games (Howkins 2001, pp. 88–117). Some scholars consider that education industry, including public and private services, is forming a part of creative industry. There remain, therefore, different definitions of the sector (Hesmondhalgh 2002, p. 12)(DCMS 2006). Yet so far Howkins has not been internationally recognized.[citation needed]

The creative industries have been seen to become increasingly important to economic well-being, proponents suggesting that “human creativity is the ultimate economic resource,” (Florida 2002, p. xiii) and that “the industries of the twenty-first century will depend increasingly on the generation of knowledge through creativity and innovation” (Landry & Bianchini 1995, p. 4).

31. December 2018

Networking : Dual : net-art

The goal of the DUAL project is the long-term networking and mapping of young artists. The project emphasizes the minimalist interactive environment created specifically for the […]
20. November 2018

Creative workshops

Creative workshops reflect current trends in the culture of new media art and digital art. In the local context, they significantly support the development of creativity […]
20. November 2018

Extensions of projection mapping

Projection mapping screening at the Piarist Church in Trenčín brings together various approaches by several young authors. Videomapping transitions reflect current trends in new media art […]
17. December 2017

Smile

The project, in a playful way, explains the history of probably the first emoticon of the “smiley” in the world that originated in Trenčín. What is […]
17. December 2017

Festival of Light and shadow

The light and shadow festival in Banská Bystrica in 2017 marked the striking and growing interest of the broad and professional public about contemporary multi-gen art. […]
11. July 2017

WIRE

The basic idea of ​​WIRE 2017 is to stimulate socially responsible research and digitization innovations for regional development and to understand its societal impact by exploiting […]
1. June 2017

Rec fruit – video maker competition

RECfruit 2017 is a new ambitious project organized by content marketing agency ContentFruiter. The aim of the competition is to support newcomers in the field of […]
25. May 2017

Ice surface was alive

On the ice area of the winter stadium in Banská Bystrica (Slovakia), a non-traditional screening – projection mapping, which launched the international ice hockey match of […]
23. April 2017

Creating a Visual Portfolio – HALA

Lecture of Digital Artist Mgr. Art. Lukáš Matejka, ArtD. (TRAKT) about the need and meaning of “self” presentation of the current artist’s portfolio on the Internet. […]
23. April 2017

Folklore graffiti ZSE

Energetic Folklore graffiti by TRAKT took place on 24th and 31st March 2017 in front of STEJDŽ (alternative club in Trenčín). The exterior of STEJDŽ provided […]
18. April 2017

Reindeer Sledding

Within the Christmas program of Trenčín magic of Christmas 2016 TRAKT prepared interactive projection Reindeer Sledding, which is designed for children and youth. One of the […]
19. March 2017

Festival of light and shadow

2nd year of the event Festival of light and shadow took place in Banská Bystrica and followed a positive feedback from the first year in 2015. […]
19. March 2017

Festival of light Bratislava

The event Festival of light, Bratislava, 22nd-24th August 2016, is produced as a dialog between high-tech and science on the field of photonics and living in […]
26. January 2016

Digital graffiti

Innovative project for the public space digital graffiti (Watch report TV Markíza), the intermedia artists Pavol Soukal, Štefan Oliš and Lukas Matejka decided to implement based […]
25. January 2016

Interactive holography

Interactive holographic display prepared by the civic association composed TRAKT Pavol Soukal and Mgr. art Lukas Matejka in collaboration with the studio Industrial Design Faculty of […]